Welcome to the metaverse, alternate digital realities where people work, play, and socialize. You can call it the metaverse, the mirror world, the AR Cloud, the Magicverse, the Spatial internet, or Live Maps, but one thing is for certain, it’s coming and it’s a big deal. The metaverse (a portmanteau of “meta-” and “universe“) is a neologism typically used to describe the concept of a future iteration of the internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe. The metaverse in a broader sense may not only refer to virtual worlds but the entire spectrum of augmented reality.
“From now on, we’re going to be metaverse first, not Facebook first,” said Zuckerberg.
Online shopping is a given in the metaverse. But it’s more than digitally trying on clothes people can purchase for real life. Virtual fashion, avatar “skins”, and virtual real estate (housing, cars, etc.) will have their own worth in the metaverse. Companies will have to design brands for different people at different stages of wealth.
People go to Wendy’s Twitter for the chance to get roasted. People will go to brands in the metaverse because they feel a connection, not necessarily a need for that product or service. Wendy’s is one company already experimenting with the metaverse.
A new iteration of the internet is being worked on and this will have massive implications for society. Marketing, communications, and branding professionals will face new challenges but also new opportunities. This new era of the metaverse will unleash amazing creativity and open up new frontiers and horizons for brands and businesses.
The internet today is often the main entry point for millions of us to access information and services, communicate and socialize with each other, sell goods, and entertain ourselves. The metaverse is predicted to replicate this value proposition – with the main difference being that distinction between being offline and online will be much harder to delineate.
Today, the metaverse is a shared virtual space where people are represented by digital avatars (think Ready Player One). The virtual world constantly grows and evolves based on the decisions and actions of the society within it. Eventually, people will be able to enter the metaverse, completely virtually (i.e. with virtual reality) or interact with parts of it in their physical space with the help of augmented and mixed reality.
Now, you can download Metaverse on your mobile device as a trial app which will only work on United States and European regions. Which is free to use.